The world is changing. So can we.

The Human Race: A Framework for Hope

Jim Gibson and Laura Haynes

Laura and Jim have spent a long friendship discussing their different world views and the human condition – the good, bad and everything in-between. The result of those discussions is this book.

In it, we address the dangerous gap in innovation between the magnificent things that we have created and the lagging ways in which we understand, communicate and govern.

We call this The Human Race, and as we say in the book’s conclusion:

“The race was never against one another. It was always a race between what we have built and what we can become.”

from the Conclusion – The Human Race
The cover of The Human Race: an exponential red curve and a straight black line leaving a shared origin, the gap between them widening.
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The Five Horsemen

We believe that we are facing five converging crises. Each, on their own, represents a major test for society. Together, they create an existential threat to us and to the generations to come.

They share a common logic: extract value now, externalise the cost and leave the consequences for later.

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The Human Race is more than a book. It is a conversation. And it has just begun.

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About the Authors

Jim Gibson

Jim Gibson

Jim Gibson is the author of Tip of the Spear (2017), which predicted the current moment a decade before it arrived. He has spent 30 years building and advising technology companies in North America.

Laura Haynes

Laura Haynes

Laura Haynes has spent more than 30 years advising governments, corporations and institutions across Europe, the Middle East and the Americas on strategy, policy and communications.